A Publicity Stunt Or Viral Ad–Or Just A Band Connecting With Fans? [Voices]

By Michael Ho, Research Head, Floor64

About a week ago, a band named Atomic Tom apparently had all of its instruments stolen, but as the story goes, they still had their iPhones and the will to continue. So they filmed themselves performing one of their songs on a NYC subway-playing their iPhones, instead of their usual instruments.

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